my film is titled captured, and is a horror genre. the film is about a group of teenagers who all befriend eachother in different ways. deciding to take a weekend break the group head out with hopeful thoughts of having a good time. with the drink,drugs and conversations flowing, it looks as if the weekend is turining to be a big success. but diaster strucks when one by one memebers of the group start to dissapear, its up to the friends to help one another survive, but is the killer a lot close to home then thought?
my film is targeted at 18-34 year olds of both genres, as this is the biggest selling target audience, and the most popular audience for the horror genre.
Monday, 2 November 2009
market research
Market research
For most genres 18 to 34 year old make up the largest target audience in the film industry. The best way to reach this specific target audience is to have very select and detailed products.
Most 18 to 34 year old also tend to read and watch other media products within the same genre for example, someone who like horror movie will constantly watch horror films, horror programmes and horror genre novels.
The only demographic break within this audience is 18 – 24 and 25- 34 however a wide range of products will aim to appeal to the whole of the target audience not just one from these demographic breaks.
In order to reach your target audience specifically for the horror genre you have to appeal to your target audience and include the things the audience want to see or feel. In horror films the audience likes to be scared and frightened they like to feel the fear of the unknown.
You need to also make sure you stick specifically to the horror genre the subjects of ghost, vampires, supernatural, death, fear, loss of identity, and a plot with twist to leave the audience frightened,are key features which must be used in your production in order to maintain your target audience. You have to deliver the suspense and fear the audience wants to feel and the certain criteria of things that this specific audience wants to see. Without using the key subjects to your genre you film will not attract your target audience.
Films that have the same target audience as my film are:
1. wrong turn
2. captivity
3. bloody valentine
For most genres 18 to 34 year old make up the largest target audience in the film industry. The best way to reach this specific target audience is to have very select and detailed products.
Most 18 to 34 year old also tend to read and watch other media products within the same genre for example, someone who like horror movie will constantly watch horror films, horror programmes and horror genre novels.
The only demographic break within this audience is 18 – 24 and 25- 34 however a wide range of products will aim to appeal to the whole of the target audience not just one from these demographic breaks.
In order to reach your target audience specifically for the horror genre you have to appeal to your target audience and include the things the audience want to see or feel. In horror films the audience likes to be scared and frightened they like to feel the fear of the unknown.
You need to also make sure you stick specifically to the horror genre the subjects of ghost, vampires, supernatural, death, fear, loss of identity, and a plot with twist to leave the audience frightened,are key features which must be used in your production in order to maintain your target audience. You have to deliver the suspense and fear the audience wants to feel and the certain criteria of things that this specific audience wants to see. Without using the key subjects to your genre you film will not attract your target audience.
Films that have the same target audience as my film are:
1. wrong turn
2. captivity
3. bloody valentine
prop list/shot list/location
Prop list/location/shot list
prop list:
1. clown mask
2. fake blood
3. fake tears
4. make up
5. knife
6. dirt/mud
7. lighting
8. clothing
location:
Oaxleas wood ,welling – this is the location where the film will start.
Home , Charlton – this will be where the end of t opening title sequence will be filmed just before the title will appear.
Shot list:
1. long shots – will be used in the first scene and the fourth scene,
2. mid shot – will be used in the 2nd scene.
3. Medium close up – will be used in the third scene, the fifth scene, the eighth scene and the tenth scene.
4. Over the shoulder- will be used in the 6th scene
5. close up – will be used in the ninth scene and the eleventh scence.
prop list:
1. clown mask
2. fake blood
3. fake tears
4. make up
5. knife
6. dirt/mud
7. lighting
8. clothing
location:
Oaxleas wood ,welling – this is the location where the film will start.
Home , Charlton – this will be where the end of t opening title sequence will be filmed just before the title will appear.
Shot list:
1. long shots – will be used in the first scene and the fourth scene,
2. mid shot – will be used in the 2nd scene.
3. Medium close up – will be used in the third scene, the fifth scene, the eighth scene and the tenth scene.
4. Over the shoulder- will be used in the 6th scene
5. close up – will be used in the ninth scene and the eleventh scence.
character profiles
Character profiles
name: Claire Holmes
actress: Jenna Brehme
age: 18
occupation: student/ sales assistant
home town: London
interests: swimming, shopping, boys and fashion.
Name: Zach Johnson
actor: James Atkins
occupation: student
home town: London
interests: computers, girls and partying.
name: Claire Holmes
actress: Jenna Brehme
age: 18
occupation: student/ sales assistant
home town: London
interests: swimming, shopping, boys and fashion.
Name: Zach Johnson
actor: James Atkins
occupation: student
home town: London
interests: computers, girls and partying.
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